It is performance wear that can be worn as everyday wear.
The sportswear that doubles up as casual wear often called athleisure (athletics and leisure), is a casual, comfortable and easy to wear segment for all age groups.
Athleisure gives the flexibility of comfortable dressing as one does not need to compromise in style or comfort and can wear the same attire as daily wear, workwear or gym wear.
If someone is a raging fitness enthusiast or a smart city entrepreneur, they don’t have to worry about sweat stains or smelly fabrics during an intense workout session or an evening stroll with your neighbor.
A time-saving solution and gives freedom to move around.
Less bulky, thoughtful cutouts and vibrant colors, athleisure combines fashion and function in quick-drying, moss-finish and moisture-wicking fabric.
From yoga pants, lightweight bomber jackets, slim leg joggers, jogger shorts, sporty bra tops and hoodies to pumped-up kicks, hip or fanny packs, the colorful range fits all sizes and needs.
Athleisure blurs the boundaries between sports, work, and travel.
The global athleisure market for the forecast period 2019-23 will grow by $122.66 billion at a CAGR of nearly 7%. The sportswear market is the fastest growing market with a size of about Rs 12,000 crore in India.
The rise in awareness level for nutritional eating, fitness and lifestyle goals and global influences have propelled this trend.
According to a research report published by Global Industry Analysts Inc., the global market for Sports and Fitness Clothing is projected to reach the US $231.7 billion by 2024.
Athleisure seems to be here to stay in India. The sportswear brands are all set to encash the growing demand and fitness crazy consumers’ craving for innovation, sportswear is the way to go on the fashion street.
The sportswear industry in India is now among the top in-demand fashion segments of the country.
As documented by Euromonitor's research, the sportswear market in India has grown from Rs. 24,000 crore in 2014 to Rs. 37,000 crore in 2016. By 2020-21, it is expected to grow an additional 12 percent CAGR (compound annual growth rate) with sales expected to reach Rs.54,000 crore.
With the social, cultural and market shifts continuing in the years to come, India is gearing up for its biggest sporting boom to date.
Bollywood is an integral part of Indian households and everyone looks up to Bollywood celebrities and the trends they follow. When they come out and tell their followers to have a much better and healthier lifestyle, people listen.
Further, the growth of this segment can be attributed to the huge start-up ecosystem in India and the culture of relaxed office spaces where comfortable clothing has replaced formal attire.
Internet and Online Retail Market: Facts & Figures
The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.
The on-going digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 560.01 million as of September 2018.
India’s E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 percent, the highest in the world.
Online Retail Market is expected to be $170 billion by FY30, growing at a CAGR of 23 percent, according to a Jefferies report.
Spends per online shoppers, which are estimated at Rs.12,800 is expected to increase to Rs.25,138 by FY30.